Edition No. 006
The Trades Co.
A field-office direction for roofing companies, home services, and skilled trades — decisive typography, emergency banners, and estimate flows built for real work.

the direction
A considered foundation, ready for one business.
- ·Deep charcoal and matte black with a single high-contrast signal color.
- ·Wide, confident display type paired with utilitarian labels.
- ·Storm/emergency banner, service map, and project count treated as trust marks.
- ·Free-estimate and dispatch flows placed exactly where a homeowner needs them.
palette
Charcoal · Black · Bone · Signal
typography
Wide display · Technical sans
suggested industries
exclusivity
Available to one business.
Once claimed, this edition is retired. The direction is customized exclusively for the purchasing business and never released again.
claiming this edition
An upfront deposit. An active studio subscription.
the deposit
Deposit quoted by scope
An upfront project deposit begins strategy, customization, and development around your business.
the studio subscription
Studio subscription required
An active Velvet Hour studio subscription keeps the experience live — hosting, maintenance, updates, and continued operation.
Final deposit and monthly studio subscription are confirmed after a short project review.
claim this edition
Make No. 006 yours.
Tell us a little about the business. If the edition is right, we'll retire it from the collection and begin the build.