Edition No. 003
The Salon
An editorial salon direction for colorists, blonde specialists, and appointment-only beauty studios — soft paper, italic serifs, and a booking flow that feels like a house account.
the direction
A considered foundation, ready for one business.
- ·Soft paper, warm ivory, and near-black ink with a single blush note.
- ·Italic serif display against clean uppercase service labels.
- ·Membership tiers styled as considered plans, not upsells.
- ·Appointment request and consultation forms treated as private correspondence.
palette
Paper · Ivory · Ink · Blush
typography
Italic serif · Neutral grotesque
suggested industries
exclusivity
Available to one business.
Once claimed, this edition is retired. The direction is customized exclusively for the purchasing business and never released again.
claiming this edition
An upfront deposit. An active studio subscription.
the deposit
Deposit quoted by scope
An upfront project deposit begins strategy, customization, and development around your business.
the studio subscription
Studio subscription required
An active Velvet Hour studio subscription keeps the experience live — hosting, maintenance, updates, and continued operation.
Final deposit and monthly studio subscription are confirmed after a short project review.
claim this edition
Make No. 003 yours.
Tell us a little about the business. If the edition is right, we'll retire it from the collection and begin the build.