Edition No. 002
The Private Brokerage
A by-appointment real estate direction for luxury and boutique brokerages — twilight exteriors, italic serif headlines, and listings presented as a private collection.
the direction
A considered foundation, ready for one business.
- ·Warm dusk neutrals with matte ink and soft blush highlights.
- ·Roman and italic serif pairings for headline and property titles.
- ·Featured properties, mortgage tools, and buyer/seller flows in one calm system.
- ·Consultation booking framed as a private appointment, not a lead form.
palette
Dusk · Ink · Blush · Bone
typography
Serif display · Italic serif
suggested industries
exclusivity
Available to one business.
Once claimed, this edition is retired. The direction is customized exclusively for the purchasing business and never released again.
claiming this edition
An upfront deposit. An active studio subscription.
the deposit
Deposit quoted by scope
An upfront project deposit begins strategy, customization, and development around your business.
the studio subscription
Studio subscription required
An active Velvet Hour studio subscription keeps the experience live — hosting, maintenance, updates, and continued operation.
Final deposit and monthly studio subscription are confirmed after a short project review.
claim this edition
Make No. 002 yours.
Tell us a little about the business. If the edition is right, we'll retire it from the collection and begin the build.